Introduction to Brookings Christmas Town
Nestled in the heart of South Dakota, Brookings transforms into a winter wonderland each holiday season. Known affectionately as the “Christmas Town,” this charming community invites visitors to experience its enchanting festive spirit. From dazzling lights that twinkle against the snow-covered streets to warm gatherings filled with laughter and cheer, Brookings Christmas Town offers an unforgettable escape from the everyday hustle.
Whether you’re a local or planning your first visit, there’s something magical waiting for everyone here in 2025. Dive into the festivities and discover why Brookings is quickly becoming a must-visit destination for holiday travelers!
History of the Christmas Town Tradition
The tradition of Christmas Town in Brookings dates back several decades. It began as a small community initiative, where residents came together to spread holiday cheer.
Over the years, this grassroots effort blossomed into a cherished annual event. The goal was simple: to create a festive atmosphere that would bring families and friends closer during the holidays.
Brookings embraced its role as South Dakota’s shining beacon of seasonal joy. Local businesses joined in, decorating storefronts and hosting events that highlighted their unique offerings.
As word spread about the charm of Brookings Christmas Town, visitors from neighboring states started arriving to experience the magic for themselves. This growing popularity helped solidify its place on many holiday travel itineraries.
Today, it stands not only as an emblem of community spirit but also as a vibrant celebration steeped in history and tradition.
Location and Dates of the Brookings Christmas Town in 2025

Brookings Christmas Town is nestled in the heart of South Dakota, easily accessible from major highways. This charming destination transforms into a winter wonderland each holiday season.
In 2025, the festivities are set to kick off on December 1 and will run through December 24. Visitors can expect a delightful blend of activities throughout this magical month.
The town center serves as the hub for many events, adorned with twinkling lights and festive decorations that capture the essence of Christmas cheer.
Whether you’re wandering down Main Street or visiting local shops, every corner exudes holiday spirit. The air is filled with laughter and joy as families gather to celebrate together during this special time of year.
Festivities and Activities in Brookings Christmas Town
Brookings Christmas Town comes alive with a vibrant mix of festivities. The Festival of Lights is a highlight, illuminating the streets with dazzling displays that captivate visitors of all ages.
Families can enjoy ice skating at the outdoor rink nestled in Pioneer Park. Laughter and joy fill the air as children glide across the ice, making memories to cherish.
Holiday markets pop up throughout town, offering unique crafts and delicious treats. Local artisans proudly showcase their work while food stalls serve everything from hot cocoa to homemade pastries.
Don’t miss out on caroling nights where community members come together for sing-alongs under twinkling lights. It’s an enchanting experience that warms hearts during chilly evenings.
For those seeking adventure, sleigh rides through snow-dusted landscapes provide a magical way to explore Brookings’ winter wonderland. Each activity adds to the festive spirit that defines this charming South Dakota destination.
Must-See Attractions and Landmarks
Brookings Christmas Town is a treasure trove of enchanting sights. One must-see spot is the iconic Brookings County Courthouse, beautifully adorned with twinkling lights that create a festive glow against the winter sky.
Don’t miss out on Pioneer Park. This picturesque area transforms into a winter wonderland, complete with decorated trees and charming walking paths. It’s perfect for leisurely strolls or family photos.
The Festival of Lights at Dakota Nature Park draws crowds from all over South Dakota. The dazzling displays illuminate trails and reflect off serene waters, making it an unforgettable experience.
Another highlight is downtown Brookings, where local shops embrace the holiday spirit. Browse unique gifts while enjoying seasonal treats from nearby cafes.
Every corner of this town tells a story during the holiday season. Each landmark adds to the charm that makes Brookings Christmas Town truly special.
Experience the Magic: Best Ways to Explore the Town
To truly experience the magic of Brookings Christmas Town, grab a pair of warm gloves and stroll down Main Street. The twinkling lights create a fairy-tale atmosphere that enchants visitors of all ages.
Consider taking part in guided walking tours. These tours offer fascinating insights into the town’s history and highlight stunning holiday displays.
If you prefer a more personal touch, rent a bicycle to explore at your own pace. Biking through the snow-dusted streets allows for spontaneous stops at charming shops or local cafés serving seasonal treats.
For families, horse-drawn carriage rides provide an enchanting way to soak in the sights while staying cozy under blankets.
Don’t forget to capture memories with photos by iconic landmarks like the Festival of Lights display or beautifully decorated public parks. Each corner holds its own charm waiting to be discovered!
Insider Tips for a Memorable Visit
To make the most of your time in Brookings Christmas Town, plan ahead. Check the weather and dress in layers to stay cozy while you explore.
Arrive early to snag a parking spot close to the main attractions. This will save you time and keep your spirits bright as you wander through twinkling lights.
Don’t miss out on local treats—try some homemade hot cocoa or freshly baked cookies from one of the charming cafés. These little delights add warmth to your experience.
Engage with locals; they often have insider knowledge about pop-up events or hidden gems within town. Their stories can enrich your visit beyond just sightseeing.
Capture those magical moments but don’t forget to put down the camera now and then. Immerse yourself fully in this festive wonderland; it’s an unforgettable experience waiting for you!
What is Brookings Famous for?

Brookings is well-known for its vibrant arts scene and community spirit. The town hosts various events throughout the year, with the Festival of Lights being a highlight during the holiday season.
The Brookings Arts Council promotes local artists and holds exhibitions that showcase creativity in all forms. Visitors often appreciate unique sculptures scattered around town.
Nature lovers enjoy Brookings’ proximity to beautiful parks, including Pioneer Park and Dakota Nature Park. These spots offer trails for hiking, birdwatching, and picnicking.
Furthermore, South Dakota State University plays a significant role in shaping Brookings’ identity. It adds educational depth to the area while hosting numerous activities open to both students and locals.
Don’t forget about Brookings’ rich agricultural heritage! The annual Dairy Days celebration pays homage to this history while offering delicious dairy treats that everyone can savor.
How to Get to Brookings and Around During Winter
Getting to Brookings in winter is a breeze. Located just off Interstate 29, it’s easily accessible by car from major cities like Sioux Falls and Fargo. The scenic drive through snow-dusted landscapes sets the mood for your holiday adventure.
Once you arrive in Brookings Christmas Town, exploring on foot or with public transport is ideal. The town’s compact layout makes it easy to wander between festive attractions without missing a beat.
If you prefer not to walk, local taxis and rideshare services are available too. They can whisk you away from one delightfully decorated spot to another quickly.
Don’t forget about winter weather! Be prepared for snowy roads and chilly temperatures. Layer up before heading out so that nothing dampens your spirits as you soak in the magic of this charming South Dakota town during the holiday season.
Where to Stay and Eat in Brookings Christmas Town

Brookings Christmas Town offers a variety of cozy accommodations to enhance your holiday experience. For a charming stay, consider the local bed and breakfasts that capture the festive spirit with warm hospitality. Many are decorated with twinkling lights and seasonal touches.
If you prefer hotels, there are several options near downtown. They provide easy access to attractions and festivities while ensuring comfort during your winter retreat.
When it comes to dining, Brookings has something for everyone. Indulge in hearty meals at family-owned restaurants serving classic American dishes made from locally sourced ingredients. Don’t miss out on seasonal specials that highlight South Dakota flavors.
For a sweet treat, visit one of the quaint cafes offering homemade pastries and artisanal coffee. These spots radiate warmth, making them perfect for taking a break from exploring all the holiday magic around town.
Day Tours from Brookings
Brookings serves as a perfect base for exploring the enchanting South Dakota region. Day tours from this charming Christmas town offer unique experiences that are both captivating and convenient.
Visit nearby towns like De Smet, known for its rich Laura Ingalls Wilder history. Wander through historical sites while soaking up the local culture.
Outdoor enthusiasts can venture to the stunning Custer State Park, where breathtaking landscapes await. Wildlife sightings add an extra thrill to any excursion.
Don’t miss out on scenic drives along picturesque highways adorned with twinkling lights during the holiday season. These routes provide opportunities for perfect photo ops against a backdrop of winter wonderland.
Whether you prefer cozy small-town charm or outdoor adventures, day tours from Brookings promise memorable experiences just waiting to be discovered. Enjoy every moment away from Brookings while always keeping its festive spirit close at heart.
Other Christmas Towns in South Dakota
While Brookings Christmas Town steals the spotlight, South Dakota is home to other charming holiday destinations worth exploring.
Deadwood offers a blend of Wild West history and festive cheer. The town transforms into a winter wonderland with twinkling lights adorning its historic buildings. Visitors can enjoy live music and local craft markets.
Sioux Falls Festival of Lights is another highlight. This celebration features stunning light displays throughout Main Street and an ice skating rink that attracts families from all over.
Don’t miss Hill City, which embraces the season with cozy shops and beautiful decorations. Here, you can sip hot cocoa while browsing unique gifts crafted by local artisans.
Each town bursts with holiday spirit in its own special way, making them perfect stops for those touring South Dakota during the festive season.
Conclusion: Why Brookings Christmas Town should be on your holiday travel list

Brookings Christmas Town offers a magical experience that captures the spirit of the holiday season. With its rich history and vibrant traditions, it has become a cherished destination for families and friends alike. The Festival of Lights creates an enchanting atmosphere that lights up the town, drawing visitors from near and far.
In 2025, you can expect even more festivities as Brookings transforms into a winter wonderland filled with joy and laughter. From cozy local shops to unique dining options, there are countless ways to immerse yourself in this festive environment. Must-see attractions like beautifully decorated parks and charming landmarks will leave lasting memories.
Getting around is easy during winter months, making it simple for you to explore every corner of Brookings Christmas Town. Plus, with various accommodations available nearby, your stay will be comfortable after days filled with fun activities.
If you’re looking for additional adventures beyond Brookings, there are other delightful Christmas towns across South Dakota waiting to be explored too. Each one brings its own unique charm to the holiday season.
With so much to see and do in this spirited town throughout December 2025—coupled with friendly locals eager to share their celebrations—it’s clear why Brookings should be on your holiday travel list this year!